Prerana Parekh

Prerana Parekh

Assistant Professor

B.M.S (Mumbai Univ), M.B.A (Mumbai Univ)

Areas of Specialization

Marketing, Online and Digital Marketing, Services Marketing, Consumer Behavior, Brand Management, Sales and Distribution Management

Interest Areas

Online and Offline Consumer Behavior

Research & Publications

Emotional Marketing – Chasing the “ Share of heart” of your prospective customers – Asia Pacific Journal of Marketing and Management Review. Vol 1 No.3, November 2012, ISSN 2319- 2836

Official Email Id

Prerana.parekh@nmims.edu

Office Phone No.

+91-22-42334852