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Objectives
- To assess the level of basic financial literacy related to money management concepts among rural customers in villages of Madhya Pradesh.
- To examine the level of awareness of formal investment products and schemes among rural households.
- To evaluate the digital readiness of rural customers for executing investment-related transactions.
- To identify technological, behavioural, and infrastructural barriers to the adoption of digital investment platforms in rural areas.
- To analyse the relationship between financial literacy and digital investment readiness among rural customers.
Issues Involved
- While many rural financial literacy programmes have been conducted, there is no strong evidence on whether these initiatives have led to actual digital investment participation by rural customers.
- Despite the launch of digital platforms such as E-LMS, mobile applications, and chatbots, user adoption remains low relative to rural outreach, indicating limited effective use of digital financial education tools.
- Uneven coverage of financial literacy programmes across states suggests disparities in rural financial awareness and digital investment readiness, including in Madhya Pradesh.
Team Lead
Dr. Mahipal Gadhavi
mahipal.gadhavi@nmims.edu
