Dr. Rushina Singhi

Courses Taught

Quantitative Techniques, Data Analytics for Business, Multivariate Data Analysis, Regression Analysis, Design of Experiment, Statistical Modelling for Marketing Analytics, Research Methodology, Supply Chain Management, Operations Management to Ph.D., Post Graduate and Undergraduate students.

Teaching Experience: 17 years

Publications:

More than 30 research papers/Case studies published in reputed National and International Journals Research papers are listed in, UGC/ Scopus/Web of Science/EBSCO, Some Recent Refereed Journal Articles are

• Bhatt and R. Singhi, “A New Framework to Review Industries with The Help of Advanced Technology Used as Marketing Tool,” International Journal of Engineering Technology and Management Sciences(IJETMS), pp. 1-11, 2020.
• Bansal, V. Chaturvedi, R. Singhi and L. Kaur, “Understanding the Role of Different Aspects of Job Satisfaction on Emotional Intelligence of Academicians: An Exploratory Outlook,” International Conference on Business Management, Innovation & Sustainability (ICBMIS) 2020, 2020.
• Singhi and R. Dinesh, “Supply Chain Model of a Construction Industry,” FIIB Business Review, pp. 27-32, 2018. (Scopus)
• Sharma and R. Singhi, “Recyclable Packaging – A Step Forward for The Environmental Sustainability with The Cost Benefit to The Organization a Case Study with Reference to an Indian Automobile Industry,” International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) T, pp. 13-22, 2018. (Scopus)
• Singh and R. Singhi, “SERVQUAL impact on overall satisfaction and brand loyalty: an empirical study in Delhi-NCR hospitals,” International Journal of Healthcare Technology and Management, pp. 49-60, 2017. (Scopus)
• Ghatak, R. Singhi and R. Bansal, “Online Store Selection Attributes and Patronage Intentions: An Empirical Analysis of the Indian E-Retailing Industry,” Indian Journal of Science and Technology, pp. 1-14, 2016. (Scopus)
• Sharma and R. Singhi, “Implementation of Vendor Managed Inventory (VMI) in Managing inventory of intra ocular lenses (IOL) in an eye care organization,” Prabandhan Indian Journal of Management, pp. 35-44, 2016. (Scopus)

Recent Papers presented in Conferences:

• Chaturvedi, S. Bansal and R. Singhi, “Understanding the Impact of Emotional Intelligence on Job Satisfaction among Academicians working in Management Institutions in NCR, India -An Analysis, in International Conference on Business Management Innovation and Sustainability ICBMIS2020, Dubai, 2020.
• Sharma and R. Singhi, “Application of QFD Approach for Measuring Quality Improvement in Service Supply Chain Process: A Healthcare Perspective,” in 52nd Annual Convention of ORSI at IIM, Ahmedabad, 2019.
• Sharma and R. Singhi, “Readiness of vendor managed inventory in Indian healthcare industry,” in First PAN IIT international management conference IIT, Roorkee, 2018.
• Sharma and R. Singhi, “Balance Scorecard: An Evaluation Approach for Measuring Operational Performance in Healthcare Industry,” in 5th PAN IIM International conference IIM, Shilong, 2018.
• Sharma and R. Singhi, “Lean and Green Supply Chains – Key Practices, Inter linkages and Effects on Sustainability. A case study with reference to Automobile Industry,” in SUSCON – 7, International Conference on Sustainability IIM, Shilong, 2018.
• Sharma and R. Singhi, “Quality improvement of supply chain process through vendor managed inventory: A QFD approach,” in Fifth biennial supply chain management conference IIM Bangalore, 2016

Projects/Training Undertaken:

• Project done on Patient Satisfaction and Loyalty of Apollo Hospital Delhi
• Project undertaken to study the Satisfaction level of Parents with their children’s School, and level of satisfaction of Teachers with the management of MCD Govt primary School Delhi.
• Project was taken to study Patient Satisfaction and Its Impact on Patient Retention in Kent Hospital & Government Medical College
• Conducted a training program for the Uttar Pradesh Police Officers on Stress Management.
• Conducted Short Term Management Programs such as NPA Reduction Strategies, Loan Appraisals, Export Procedures, Promotions and Documentation held by DMS-PCE.
• Conducted workshop on Stress Management and Awakening True Living with He artfulness US
• Conducted Training program on System Dynamics.