Dr. Christine D’lima

Research:

• TAC member for 2 Doctoral Scholars graduated from NMIMS SBM
• The Digital Pulse: Exploring Emotional Contagion in Online Networks published in Journal of Marketing & Social Research, Volume 2 (2025)
• Eye tracking in Neuromarketing: a study on visual attention patterns published in Academy of Marketing Studies Journal, Volume 28, Issue 5 (2024).
• Predictive Modelling for ESG Risk Levels in S&P 500 Companies: Empowering Informed Investment Decisions published in Journal of Informatics Education and Research, Volume 4, Issue 3 (2024)
• Meta-Analysis on Factors Influencing Mobile Payment Continuance Intention among Consumers published in Academy of Marketing Studies Journal, Volume 27, Issue 2 (2023)
• Integrated Conceptual Framework For E-Commerce Adoption by Small and Medium Enterprises-A Systematic Review published in  Journal of Services Research, Volume 23, Issue 2 (2023)
• Lodha Developers-A Service Business Case Study published in Journal of Services Research, Volume 22, Issue 2 (2022).
• Business analytics adoption in firms published in International Journal of Business Information Systems, Volume 40, Issue 4, (2022)
• Antecedents to an evangelising consumer published in International Journal of Management Concepts and Philosophy, Volume 12, Issue 4, (2019)
• Brand passion and its implication on consumer behaviour, published in International Journal of Business Forecasting and Marketing Intelligence, Volume 4, Issue 1, (2018).
• Green HRM–a study on the perception of Generation Y as prospective internal customers, published in the International Journal of Business Excellence, Volume 15, Issue 2, (2018).
• Organisational culture preference for gen Y’s prospective job aspirants: a personality-culture fit perspective published in International Journal of Process Management and Benchmarking, Volume 7, Issue 2 (2016).
• Brand Relationships & their impact on Brand Evangelism published in the Amity International journal of Engineering and Management Volume 1, Issue 1, (2015).
• Benchmarking as a measure of competitiveness published in the journal: International Journal of Process Management and Benchmarking, Volume 4, Issue 3, (2014).
• Article titled ‘Is 3-Day Work Week bliss?’ published in the magazine (online) ‘People Matters’ on 31st October 2014.
• Article titled ‘Festivities On – Work Still On? published in the HR Magazine ‘Business Manager (January 2014).
• Antecedents & Corollaries to Evangelizing Behaviour among Consumers published in of MERC Global’ s International Journal of Social Science & Management, Volume 1, Issue 1 (2013)

Publications:

• Presented a paper titled ‘Digital entrepreneurship’ at the international conference on Global Trends in Management & Innovative Strategies in Business” organized by SVKM’s Usha Pravin Gandhi College of Arts, Science and Commerce on 12th August 2025.
• Presented a paper on Development of integrated conceptual model using DOI-TAM-TOE factors affecting adoption of electronic commerce in small & medium enterprises at the POMS India International conference organised by SPJIMR & POMS in December 2021.
• Presented a research paper on The Impact of Brand Association on Brand Evangelism’ at a National Research Conference on Contemporary Business Practices of New Millennium at SIES college of Management Studies in January 2015.
• Presented a paper on Sustenance strategies for global business in recessionary times at an international conference in Tirpude college of social work, Nagpur (Department of management studies and research), on 22 & 23rd March 2012.
• Presented a paper in an international conference on the theme ‘The challenges of rural marketing in the 21st century’ on the 26 & 27th November 2011 at Institute for Future Education, Entrepreneurship and Leadership, Lonavala.
• Presented a paper in an international conference in Tirpude college of social work, Nagpur (Department of management studies and research), on the theme Sustenance strategies for global business in recessionary times, on 22 & 23rd March 2012.
• Presented a research paper titled ‘The Impact of Brand Association on Brand Evangelism’ at a National Research Conference on Contemporary Business Practices of New Millennium January 2015 at SIES college of Management Studies.
• Presented paper on ‘Segmentation of education- strategy for competitive outlook’ at a national conference held at TIT Bhopal on the theme ‘Strategies for Building successful Business Organisations in the Contemporary Scenario’ in June 2012. Paper published in Business Analysis Journal ISSN 2231-1165
• Presented a paper on ‘Experiential Learning’ in an International conference at Smt. K. G. Mittal Institute of Management, I.T. & Research on NATIONAL CONFERENCE ON ‘INNOVATION FOR ORGANISATIONAL EXCELLENCE’, in October 2011.“

Conferences / Workshops / Seminars attended/ Certifications:

• “Attended a National conference titled ‘Wings and Roots’ by the Marketing cell of MBA Tech, NMIMS MPSTME in January 2018 and February 2019.
• Attended a 3 hours workshop on Case Study pedagogy for teaching at ASMSOC in April 2017
• Attended a FDP on International Finance at ASMSOC conducted in June 2016
• National Research Conference on Contemporary Business Practices of New Millennium January 2015 at SIES college of Management Studies
• National Level Training Programme on ‘Research Paper Writing, Research Methodology and Statistical Analysis Using SPSS’, during June 4th – 9th, 2012.
• National conference held at TIT Bhopal on the theme ‘Strategies for Building successful Business Organisations in the Contemporary Scenario’ in June 2012“

Academic activities:

Faculty Member & Convener – NMIMS University Student council

Awards:

• Best faculty award in 2024
• “Won a 2nd prize for the paper ‘Analysis of Education Services in India, Business perspective’ at a National Research conference on ‘Services Management ‘at Pillai’s Institute of management, September 2011.
• Won the 3rd prize in Bombay Management Association (BMA) article writing competitions on the topic ‘Re- branding brand Mumbai’ in February 2009
• Won the 3rd prize in Bombay Management Association (BMA) article writing competitions on the topic ‘Managing the quality of life in Mumbai’ in February 2008“

Management Development Programs:

Attended MDP at NMIMS SBM in January 2015

Professional Memberships:

Editorial Board Membership:

Official Email Id:

christine.dlima@nmims.edu