
Prof. Aditya Suresh Kasar
Educational Qualification (highest):
MBA (Business Analytics)
Area of Research:
Business Analytics, Machine Learning, Supply Chain Analytics, Financial Analytics, Customer Engagement & Customer Lifetime Value
Department:
Mechanical Engineering
Publications
Books
- Kasar, A., Bathia, A., Tripathi, M. M., Raturi, R., Gupta, P., “Artificial Intelligence for Financial Risk Management and Analysis”, RDG Publication, 2025.
Journals
- Kasar, A., Koul, S.*, “Research Landscape of Sustainable Marketing: Thematic Analysis and Future Trends”, Vision: The Journal of Business Perspective, Apr 2024. (ABDC-C, Scopus, Q2, IF: 2.8)
- Bathia, A., Bansal, I., Syal, K., Patil, L., Salwan, S., Jain, S., Kasar, A.*, “Analysis of the Momentum Investing Strategy and Volatility-Based Strategy in the Indian Stock Market”, Journal of Informatics Education and Research, Nov 2024. (ABDC-C)
- Bhute, A., Tripathi, M. M.*, Jadav, D., Kasar, A., Bathia, A., “Backtesting Brilliance: Leveraging Analytics for Comparing Buy & Hold vs. Trading Strategies Based on Technical Indicators”, Journal of Informatics Education and Research, Dec 2024. (ABDC-C)
- Bathia, A., Manjrekar, J., Tripathi, M. M., Oswal, S., Kasar, A., Padhy, J.*, “Evaluating the Impact of ESG Factors on Credit Ratings: A TOPSIS-Based Analysis with Entropy-Weighted Criteria”, Advances in Consumer Research, Mar 2025. (ABDC-B, Scopus Q4)
- Kasar, A., Tripathi, M. M., Jadav, D., Chavan, T., Bathia, A., “Evolution of the Perishable Inventory Management Landscape: A Bibliometric Analysis and Future Directions”, World Journal of Management and Economics, Apr 2025. (ABDC-C)
- Kasar, A., Tripathi, M. M.*, Jadav, D., Magar, S., Bathia, A., “Optimization Techniques in Perishable Food Supply Chains: A Systematic Literature Review and Comparative Analysis”, Business and Economic Research Journal, May 2025. (ABDC-C)
- Kasar, A., Tripathi, M. M.*, Indolia, S., Rawat, A., Bathia, A., “Data-Driven Decision Making for Perishable Food Supply Chains: Insights from Demand Forecasting Models”, Advances in Consumer Research, Jul 2025. (ABDC-B, Scopus Q4)
- Chavan, T., Kasar, A.*, Jadav, D., Tripathi, M. M., Rawat, A., Bathia, A., “LLM-Augmented Natural Language Query Generation for NoSQL Inventory Management”, International Journal of Environmental Sciences, Aug 2025. (Scopus Q3)
- Gupta, P., Kasar, A.*, Tripathi, M. M., Arora, V., Marudgan, S., Ramankulath, A., “Adaptive Algorithmic Trading Using Volatility-Guided Reinforcement Learning: Empirical Analysis in Indian Markets”, European Economic Letters, Aug 2025. (ABDC-C)
- Kasar, A., Koul, S.*, “Why Aren’t Electric Vehicles on Indian Roads? Re-examining Acceptance of Battery Electric Vehicles (BEVs) in India”, Journal of Marketing & Social Research, Aug 2025. (ABDC-C)
- Kasar, A., Jadav, D., Tripathi, M. M.*, Govil, M., “Integrating Macroeconomic Indicators into Machine Learning Models for Used Car Price Prediction”, European Economic Letters, Sep 2025. (ABDC-C)
- Kasar, A., Tripathi, M. M., Chavan, T., Rawat, A., Jadav, D.*, “A Hybrid BI-LSTM and Fundamental Analysis Framework for Portfolio Optimization: Evidence from NIFTY 50”, International Insurance Law Review, Oct 2025. (ABDC-A)
Conference Papers (Indexed – IEEE Xplore)
- Sawant, S., Nampalliwar, S., Kaul, A., Nair, S., Khade, A., Kasar, A., “Portfolio Optimization Using a Hybrid BI-LSTM Model for NIFTY 50”, Proceedings of the 12th International Conference on Emerging Trends in Engineering & Technology – Signal and Information Processing (ICETET-SIP), IEEE, August 2025.
DOI: https://doi.org/ 10.1109/ICBATS66542.2025.11258338
ISBN: 979-8-3315-0099-3
- Tengse, S., Luis, E., Talreja, D., Kasar, A., Punjani, K., “Intelligent Customer Segmentation for Targeted Marketing: Leveraging K-Means Clustering and PCA in Banking Analytics”,
Proceedings of the 3rd International Conference on Business Analytics for Technology and Security (ICBATS), IEEE, May 2025.
DOI: https://doi.org/ 10.1109/ICBATS66542.2025.11258338
ISBN: 979-8-3315-3827-9
Conferences
- Presented a paper titled “The Impact of Customer Engagement Strategies on Customer Lifetime Value in E-commerce” at POMS India International Conference, IIM Sambalpur (2025).
- Presented a paper titled “Technological Disruption and the Metamorphosis of Supply Chain Management of Indian Business Firms” at Global Congress on Sustainable Growth & Development, INTI International University, Malaysia (2025). (Best Presenter Award)
- Presented a paper titled “Optimizing Logistics and Operations with Predictive Analytics: A Case Study on Zepto” at ICIEOM, ARSSS (2025).
- Presented a paper titled “An Improved K-Means Clustering Method Based on Genetic Algorithms with Multi-Objective Optimization and DBSCAN for Noise Mitigation” at ICRMLAI, South Asian Research Center (2025).
- Presented a paper titled “Emerging Trends in the Literature of Online Customer Experience (OCE): A Bibliometric Analysis and Future Scope” at International Conference of Marketing (ICM 2023), Indian Institute of Management Bodh Gaya, April 2023.
Awards & Achievements
- Best Faculty Award in Teaching Excellence (2023–24)
- Best Presenter Award – INTI International University, Malaysia (2025)