Dr. Kiran Desai

Areas of Specialization:

Marketing, Consumer Behaviour,

Academic and Professional Qualification

PhD in Management Studies(School of Business - NMIMS University), MBA-Marketing(Gujarat University), B.Sc.(Mathematics, Saurashtra University)

Honors and Awards:

Best Research Paper in 2013.

Membership of Professional Bodies

American Marketing Association

Courses taught:

Marketing Analytics, Marketing Management, Industrial Marketing, Marketing Strategy, Brand management, Consumer Behaviour, Media Planning, Services Marketing, Integrated Marketing communication

Teaching experience: 10+ years

Industry experience: 13 years in Sales, Branding and Advertising

Research Interest: 

Consumer behaviour

PhD Topic:

Consumer Identity and Fashion Adaption  

Recent Publications:

• Saxena, R., & Desai, K. (2019). Fashion self-concept and fashion involvement: a mediation model. International Journal of Business Forecasting and Marketing Intelligence, 5(3), 285-303. ABDC C Category at the time of acceptance.
• Saxena, R., & Desai, K. (2020). Khadi: Marketing Initiative and Outcome 2015-19, Empirical Economics Letters, 19(10), 1205-1212, ABDC C Category.
• Saxena, R., & Desai, K. (2020). Marketing Challenges in a Non-profit Organization: The Case of Khadi in India, Empirical Economics Letters, 19(9), 989-996, ABDC C Category.

Conferences Attended:

• Participated in "Innovating Customer Experiences in Digital Age”, organized by 8th AIM-AMA Sheth Foundation Doctoral Consortium on January 03-06, 2020, at BIMTECH, Gurgaon, India.
• Participated as a Doctoral Fellow in 4^th AIM-AMA Sheth Foundation Doctoral Consortium on January 07-09, 2016 at IMT Ghaziabad, Ghaziabad, India.
• Participated as a Consortium Fellow in the 3^rd AIM-AMA Sheth Foundation Doctoral Consortium on January 18-20, 2015, at IMT Ghaziabad, Dubai.
• Presented a research paper titled "Antecedents of Clothing Expenditure” at the 8^th SIMSR Global Marketing Conference, organized by K J Somaiya Institute of Management Studies & Research Centre, January 4^th and 5^th,2013, Mumbai, India.
• Presented a research paper titled "Linking Mass Media Communication with Multichannel Marketing to increase overall effectiveness”, International Conference on Marketing and Business Strategy on January 10 and 11, 2012
• Participated in ISB-Ivey Global Case Competition 2012 in association with European Foundation for Management Development and Association of Indian Management Schools

Training Attended:

• "Case Teaching and Writing Workshop” organized by AIMA, India Case Research Centre in collaboration with AICTE, August 30-31, 2019 at  NMIMS, Mumbai
• "Case Method Teaching Seminar” presented by Harvard Business Publishing in collaboration with Case Research Society of India, June 2013 in Hindustan Unilever, Mumbai, India
• National Entrepreneurship Network Advanced Course on "Getting to Market: Commercializing your Idea”, September 13-15,  2012 at IBS Business School, Mumbai, India.

MDP Conducted:

• "Will the Customers Buy?” MDP was conducted for five batches of executives of Life Insurance Corporation of India on 23rd January 2015, 9th October 2015, 16th October 2015, 11th December 2015, and 18th December 2015.
• "Will the Customers Buy?” MDP was conducted for executives of Life Insurance Corporation of India on 24th June 2016.

Official Email Id

kiran.desai@nmims.edu

Office Phone No.

022 - 4233 4862